By Thatware, 25 May, 2026

Every time Google rolls out a major algorithm update, businesses start asking the same questions. Why did rankings suddenly disappear? Why did traffic drop overnight? And why do some brands continue growing while others struggle to recover?

Over the last year, Google released multiple major updates that reshaped organic search results across industries. Many websites experienced ranking losses, unstable traffic, and declining visibility. Yet some businesses not only survived these updates but also gained stronger positions in search.

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