Artificial intelligence is a hot topic in the business world at the moment. But arguably the area that’s being impacted most is marketing. The crossover between AI and marketing has been referred to as a threat by many within the marketing industry. But plenty of people see the opportunities that come with integrating this exciting new technology into existing and future marketing strategies. In this article, we break down how AI is impacting the different areas of marketing.
Content Marketing
Whether you work in marketing or not, you’ve probably heard the saying that “content is king”. In this day and age, where our phones and computers are filled with content in all shapes and sizes, it has created a full-scale war for users’ attention. With brands churning out more content than ever before, AI has become an extremely useful tool. Whether your brand is sharing blogs, vlogs, short-form videos or images, AI platforms make the whole process quicker, or the jury is still out on whether or not AI improves the quality of content.
SEO
Improving search engine visibility has long been part of a brand’s marketing strategies. And while it still should be, AI is forcing brands to rethink the way they think about SEO. That’s because more users are turning to platforms like ChatGPT and Gemini before Google and Bing. As a result, it’s not just about optimising content for search engines, but for AI algorithms too.
Social Media
We’ve already mentioned how AI is being used to increase the speed in which content is created. Given the clear crossover between social media and content, expect this to have a big impact on the social media marketing space. In addition to AI-generated content, the emergence of AI influencers has already begun. So next time you’re choosing which influencer to use for a social campaign, make sure you are considering virtual influencers too.
Paid Ads
Paid ads continue to be a lucrative channel. Whether it’s a paid search listing or a Google Shopping advert, serving your brand to a tailored audience will always be a good idea. But the arrival of AI makes this channel more accessible for brands with smaller budgets. Brands no longer need to hire a professional photographer or outsource to an Ecommerce digital marketing agency when it comes to creating ads; AI is proving to be capable of producing ad imagery of an extremely high standard.
Final Thoughts
There’s no doubt that the AI revolution is coming. In fact, it could be argued that it has already begun. As a result, businesses must consider the ways in which it will impact marketing. The article above highlights how AI will impact content, SEO, social media and ads, but the truth is that AI will impact so much more. It’s also important to remember that AI may even create its own marketing channels in the same way that the internet gave rise to social media platforms. The best advice is to keep your finger on the pulse so you can be the first to react to any new movements in the AI space.