You have probably stood in front of a beauty shelf, picked up a lipstick, swatched it on your wrist, and thought it looked perfect only to put it on your lips and watch it look completely different. Or you have bought a foundation that matched in the store but turned grey or orange on your face within an hour. These are not small frustrations. They cost you money, time, and the confidence that comes from knowing your makeup actually works for you.
This is exactly the problem MARS Cosmetics was built to solve.