And for all his timeless elegance and intricate craftsmanship, Elie Saab, Lebanon’s legendary fashion designer, has always been a favourite. During the COVID-19 pandemic, Saab experienced the challenges and changes that were shaking the fashion world. In an interview with Harper’s Bazaar Arabia, he explains how this global crisis was a turning point for designers and consumers alike.
The pandemic was a clear ‘before and after’ moment for the industry, said Saab. What it did was shift the focus from fast fashion to thoughtful design. Elie Saab adapted his vision to fit the trend of consumers valuing quality and meaning over quantity. According to his post-pandemic designs, which aim at longevity, emotional resonance and sustainability, he believes the future of fashion is about these three things.
He also embraced digital innovation, and used virtual platforms to connect with global audiences while maintaining the spirit of his couture artistry. Technology is a bridge, not a replacement, for human creativity, for Saab. Elie Saab looks forward to a more mindful, resilient and authentic fashion. He wants us to create with heart, evolve with purpose and let fashion tell a story.