Elie Saab Jr., head of the ELIE SAAB Group, is making luxury new again by combining old traditions with technology. By building on his father’s fashion achievements, he is taking the brand into real estate and lifestyle projects, all while always maintaining its hallmark elegance and workmanship.
With him at the helm, the company has opened ELIE SAAB residences in Turkey by forming a partnership with Tor Holding. The two developments, overlooking the Istanbul Bosphorus and set back in a peaceful rural area, display how the brand links its clothing style with different experiences. Elie Saab Jr. was excited about the new project, saying, “We are pleased to join forces with Tor Holding to create ELIE SAAB residences in Turkey, marking a major achievement for our growth strategy.”
Elie Saab Jr. hopes for more than a wide array of products. Saab is working to make the brand ELIE SAAB stand for more than just bridal and evening wear for people today. Choosing digital, sustainable and exciting retail sets the new standard for luxury today. He helps the brand draw from its history while also aiming to make it important in the market as things change.
To learn more about Elie Saab Jr. ‘s leadership style and the brand’s plans for the future, cheque out this blog- https://eliesaabjr.wordpress.com/2025/05/28/how-elie-saab-jr-is-expanding-a-legacy-and-an-empire-beyond-fashion-2/