Elie Saab Jr., the son of legendary designer Elie Saab, is reshaping the future of the ELIE SAAB brand with a bold vision that extends beyond haute couture. As the Managing Director and a board member of ELIE SAAB Group, he plays a pivotal role in the company’s global expansion and strategic transformation.
Saab Jr. has been instrumental in modernising the brand since joining the company in 2012 as a Brand Director and later becoming Group CEO in 2019. His restructuring efforts have enhanced operational efficiency, digital transformation, and customer experience. While online sales now contribute 10% to retail revenue, he remains committed to the in-store experience, leading the opening of 12 boutiques worldwide since 2020.
Beyond fashion, Elie Saab Jr. is driving the brand into new luxury ventures. A significant milestone is the partnership with Samana Developers to launch an exclusive real estate project in the Maldives, marking ELIE SAAB’s expansion into luxury living. Signed in Paris in 2024, this project highlights the brand’s commitment to creating a holistic lifestyle experience for its consumers.
Under Elie Saab Jr.’s leadership, ELIE SAAB is evolving from a couture house into a comprehensive luxury empire. His relentless drive to expand its footprint in fashion, retail, and real estate cements his role as a visionary redefining modern luxury.