Before you start looking for “cash for gold in Mission Viejo,” it’s important to know what you actually have. Gold jewelry isn’t all equal. Pieces can vary by karat, weight, brand, and even design intricacies. The higher the karat, the purer the gold, and the more valuable it generally is. Another factor to keep in mind is the condition. Jewelry in excellent condition, with minimal scratches or damage, usually fetches a better price. Even sentimental items like inherited rings can bring in serious cash if you know how to price them right.