Experience marketing provides a tangible means for companies engaged in offering services to relate to people by means of experience and not merely telling them about the services they are offering. In the case of service-based organizations, it may not be possible always to demonstrate their services because these cannot be touched like goods. Experiential marketing for service based companies can also create positive brand associations and encourage stronger relationships with potential customers. Factory 360 highlights how these experiences can make a service more memorable, whether through a small activity at a local event or a larger standalone activation designed around customer engagement and meaningful interactions.