Creating memorable experiences with brands is not always done through traditional means of advertisement, particularly in the beverage industry. Customers are more likely to engage with brands that offer them experiences that involve storytelling and educating consumers on the product itself. The title of this paper, "Experiential marketing for wine beer & spirits," will help us learn how brands can create more meaningful connections with their customers by involving the consumer directly through participating in various activities. Experiences that create memorable interactions increase brand recognition and give the consumer a chance to discover the products in an organic manner.