The Real Problem Behind High Acquisition Costs
Every solar company knows the feeling. Marketing budgets are spent, sales teams are working long hours, and yet the cost to bring in each new customer keeps climbing. The numbers on the spreadsheet look troubling, and management starts asking uncomfortable questions about efficiency. But here is the thing: most solar businesses are not struggling because their marketing is weak or their salespeople are ineffective. They are struggling because they are spending energy and money on the wrong leads in the first place.