Targeting younger individuals with marketing campaigns in the “sensitive ads” category is unethical. Likewise, spying on consumers in the guise of device interactions or telemetry data is deceptive. It shows the brand considers privacy rights less critical than profit-making. These ideas are not new, but stakeholders took decades to develop robust consent management systems to promote data ethics. This post will give an overview of the ethical considerations in data collection and analysis.
What Are Data Ethics?