Poddar Business School, Jaipur, is a leading institution offering programs like MBA, BBA, and PGDM, dedicated to developing industry-ready professionals. The school’s teaching approach combines theoretical rigor with practical exposure, ensuring students gain real-world insights from the very beginning. Faculty mentors like Ms. Charushi Jain play a pivotal role in this mission by adopting innovative methods to teach subjects like Retail Management. Ms. Jain integrates picture visualization techniques to help students understand various store layout types and explore different store fixtures. Retail being a visual and customer-centric industry, this method allows students to engage with key concepts beyond textbooks. Using images and diagrams, students study different layout strategies, such as grid, loop, free-flow, and boutique layouts, and how these layouts impact customer flow, shopping experience, and sales.
Moreover, the focus on store fixtures—like shelving systems, display racks, mannequins, and lighting fixtures—gives students practical insights into product presentation. They learn how the right fixtures and strategic placement can enhance a store’s appeal, maximize space utilization, and drive purchasing behavior.
This visual learning approach sharpens students' observational skills, allowing them to identify the strengths and weaknesses of different retail formats. It helps them grasp the importance of creating an optimal retail environment that aligns with brand identity and customer expectations. As a result, students graduate with a well-rounded understanding of retail operations, making them competent professionals ready to excel in dynamic retail environments.