With the emergence of the e-commerce industry and social media, the very first physical interaction of a customer with your product is no longer at the retail shelf before an actual touch, but at the moment he or she is opening a box. This momentous time is termed the unboxing experience, which builds the all-important brand perception on the part of the customer. The competition today is harder than before, and so packaging has now crossed over to being a medium for the conveyor of emotions, storytelling, and brand value, instead of being just protective.
